Privacy Policy
Last updated: July 5, 2026
This Privacy Policy explains how Zlodey Studios LTD (“we”, “us”, or “our”) collects, uses, processes and shares information when you use our mobile game Tower Fortress: Castle RPG with the Android package name com.ZlodeyStudios.WalkingCastles (“the App”, “the Game”).
This Privacy Policy applies to the Android version of the Game published by Zlodey Studios LTD on Google Play.
1. Developer information
The Game is developed and published by:
Zlodey Studios LTD
Company number: 14548269
Registered office:
Flat 606 Wheeler House
2 Caxton Road
LONDON - N22 6FG
United Kingdom (GB)
Email: vova@zlodey.studio
For any questions about this Privacy Policy or your data, please contact us at:
vova@zlodey.studio
2. App covered by this Privacy Policy
This Privacy Policy applies to:
App name: Tower Fortress: Castle RPG
Android package name: com.ZlodeyStudios.WalkingCastles
Publisher: Zlodey Studios LTD
The Game does not allow users to create an account inside the App.
3. Third-party SDKs and services used in the Game
The Game uses third-party SDKs and services for advertising, analytics, diagnostics, app performance monitoring, attribution, fraud prevention, security, compliance and app functionality.
The Game uses the following third-party SDKs and services:
  • Google AdMob;
  • GameAnalytics;
  • Unity Analytics;
  • AppMetrica;
  • Facebook SDK / Meta services.
These third-party services may collect, process and share data according to their own privacy policies and terms. We do not control the privacy practices of third-party services.
4. Information we collect and share
The Game may collect and share certain types of data through the App itself and through the third-party SDKs listed above.
The categories of data collected and shared may include the following.
4.1 Approximate location
The Game may collect and share approximate location data.
The Game does not request access to precise GPS location. Approximate location may be inferred from your IP address, device settings, network information or third-party SDK processing.
Approximate location may be used for:
  • App functionality;
  • Analytics;
  • Developer communications;
  • Fraud prevention, security and compliance;
  • Advertising or marketing;
  • Personalisation.
4.2 App activity and gameplay actions
The Game may collect and share information about your activity inside the App, including gameplay events, interactions, progress-related events, session information, advertising interactions and other in-app actions.
This data may be used for:
  • App functionality;
  • Analytics;
  • Developer communications;
  • Fraud prevention, security and compliance;
  • Advertising or marketing;
  • Personalisation.
4.3 Device or other identifiers
The Game may collect and share device identifiers or other identifiers.
This may include advertising identifiers, app instance identifiers, installation identifiers, App Set ID or similar technical identifiers used by the App or third-party services.
Device or other identifiers may be used for:
  • App functionality;
  • Analytics;
  • Developer communications;
  • Fraud prevention, security and compliance;
  • Advertising or marketing;
  • Personalisation.
If the Android App Set ID is used, it is used only for permitted purposes such as analytics, fraud prevention, security, compliance and app functionality. It is not used for ads personalisation or ads measurement.
4.4 Crash logs
The Game may collect and share crash logs and error reports.
Crash logs may include technical information about crashes, device state, App version, operating system version, timestamps, error messages, stack traces and diagnostic information.
Crash logs may be used for:
  • App functionality;
  • Analytics;
  • Developer communications;
  • Fraud prevention, security and compliance;
  • Advertising or marketing;
  • Personalisation.
4.5 Diagnostics
The Game may collect and share diagnostics data.
Diagnostics data may include technical performance information, error logs, loading data, network performance, memory information, device performance information and similar technical information.
Diagnostics may be used for:
  • App functionality;
  • Analytics;
  • Developer communications;
  • Fraud prevention, security and compliance;
  • Advertising or marketing;
  • Personalisation.
4.6 Other app performance data
The Game may collect and share other app performance data to help us and our service providers understand how the Game performs on different devices and to improve stability, compatibility and user experience.
Other app performance data may be used for:
  • App functionality;
  • Analytics;
  • Developer communications;
  • Fraud prevention, security and compliance;
  • Advertising or marketing;
  • Personalisation.
5. How we use information
We and our third-party service providers may use collected information for the following purposes:
  • To provide, operate and maintain the Game;
  • To enable core App functionality;
  • To analyse gameplay, user behaviour and App performance;
  • To improve game balance, features, stability and user experience;
  • To detect, diagnose and fix crashes, bugs and technical issues;
  • To show, personalise and measure advertising, where applicable;
  • To perform attribution and understand marketing performance;
  • To prevent fraud, cheating, abuse, security threats and misuse;
  • To comply with legal obligations and Google Play requirements;
  • To respond to support requests or developer communications.
6. Advertising
The Game may display advertisements through Google AdMob and other advertising-related services integrated into the Game.
Advertising partners may collect and process data such as device identifiers, advertising identifiers, approximate location, ad impressions, ad clicks, App activity and technical information.
This data may be used to:
  • Show ads;
  • Personalise ads where permitted by law and user settings;
  • Measure ad performance;
  • Limit repetitive ads;
  • Detect and prevent ad fraud;
  • Improve advertising and marketing performance.
You can manage personalised advertising preferences through your Android device settings and Google settings. The exact settings may depend on your device model and Android version.
Where required by law, the Game may show a consent prompt for personalised advertising, analytics or related data processing.
7. Analytics and performance monitoring
The Game uses analytics and performance monitoring services, including GameAnalytics, Unity Analytics, AppMetrica and Facebook SDK / Meta services.
These services help us understand how players use the Game, how the Game performs, which features are used, where crashes or technical issues happen and how we can improve the Game.
Analytics and performance data may include gameplay events, session information, App activity, approximate location, device information, identifiers, crash logs, diagnostics and app performance data.
8. Facebook SDK / Meta services
The Game may use Facebook SDK / Meta services for analytics, attribution, advertising measurement, marketing performance and related functionality.
Facebook SDK / Meta services may process information such as App activity, device information, identifiers, advertising identifiers, approximate location and interaction events.
The use of Facebook SDK / Meta services helps us understand marketing performance, measure advertising effectiveness, analyse App usage and improve the Game.
9. User accounts
The Game does not allow users to create an account inside the App.
Because there are no in-app user accounts, we usually do not directly receive information such as your name, email address, password or account profile unless you choose to contact us by email.
10. Support communications
If you contact us for support, business enquiries or other communications, we may collect information that you choose to provide, such as:
  • Your name;
  • Your email address;
  • The content of your message;
  • Screenshots or files you send to us;
  • Device, App version or technical information you include in your message.
We use this information to respond to your request, investigate issues, provide support, improve the Game and keep appropriate business records.
11. Data sharing
We may share information with:
  • Third-party SDK providers and service providers listed in this Privacy Policy;
  • Advertising partners and advertising mediation providers;
  • Analytics providers;
  • Diagnostics and crash reporting providers;
  • Platform providers such as Google Play;
  • Fraud prevention, security and compliance providers;
  • Legal, regulatory or government authorities where required by law;
  • Professional advisers where necessary;
  • A buyer, successor or other relevant party in connection with a merger, acquisition, restructuring or sale of all or part of our business.
We do not sell personal information in the traditional sense. However, some advertising, analytics or measurement activities may be considered “sharing” or “sale” under certain privacy laws. Where required, users may have the ability to manage consent or opt out through device settings, platform settings or consent prompts.
12. Data retention
We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including App functionality, analytics, diagnostics, advertising, attribution, fraud prevention, security, legal compliance and support.
Retention periods may vary depending on the type of data and the third-party service processing it.
For example:
  • Crash logs and diagnostics may be retained for debugging and stability analysis;
  • Analytics and performance data may be retained to understand App performance and gameplay trends;
  • Advertising-related data may be retained by advertising partners according to their own policies;
  • Attribution and marketing data may be retained to understand advertising performance;
  • Support emails may be retained for as long as necessary to handle the request and maintain business records;
  • Aggregated or anonymised data may be retained for longer because it does not identify individual users.
When data is no longer needed, it will be deleted, anonymised or retained only where required for legitimate legal, security, compliance or business purposes.
13. Data deletion requests
The Game does not provide in-app user accounts. Therefore, there is no in-app account deletion system.
However, you may request deletion of data associated with your support communications or other data that we can reasonably identify by contacting us at:
vova@zlodey.studio
Please include the name of the Game, your device information or advertising identifier if available, and any information that may help us identify the relevant data.
Because the Game does not use in-app accounts, we may not always be able to identify data related to a specific user. Some data may be processed by third-party SDKs using device identifiers, advertising identifiers or app instance identifiers. In such cases, deletion may depend on the privacy tools, retention policies and controls provided by those third-party services.
You may also be able to limit, reset or delete certain identifiers through your Android device settings, Google settings, advertising privacy settings or by reinstalling the App.
14. Encryption in transit
User data collected by the Game is encrypted in transit where it is transmitted from the App to our servers or to third-party service providers.
15. Security
We use reasonable technical and organisational measures to protect information processed in connection with the Game.
However, no method of transmission or storage is completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect information against unauthorised access, loss, misuse or disclosure.
16. Legal basis for processing
Where UK GDPR, EU GDPR or similar laws apply, we rely on the following legal bases:
  • Performance of a contract: to provide and operate the Game;
  • Legitimate interests: to maintain, analyse, secure and improve the Game, prevent fraud and fix technical issues;
  • Consent: where required, for example for personalised advertising, analytics or similar processing;
  • Legal obligation: where processing is necessary to comply with legal or regulatory requirements.
17. International data transfers
We are based in the United Kingdom. Our third-party service providers and partners may process data in other countries, including countries outside the United Kingdom or the European Economic Area.
Where required by applicable law, we take reasonable steps to ensure that personal data transferred internationally is protected by appropriate safeguards.
18. Children’s privacy
The Game is not intended for children under the age of 13.
We do not knowingly collect personal information directly from children under 13. If you are a parent or guardian and believe that a child has provided personal information to us, please contact us at vova@zlodey.studio.
If we become aware that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information where possible.
19. Your rights
Depending on your location and applicable law, you may have certain privacy rights, such as the right to:
  • Request access to personal data we hold about you;
  • Request correction of inaccurate data;
  • Request deletion of certain personal data where legally applicable and technically possible;
  • Object to or restrict certain processing;
  • Withdraw consent where processing is based on consent;
  • Lodge a complaint with a data protection authority.
Because the Game does not use in-app accounts, we may not always be able to identify a particular user or link App data to a specific person. To help us process a request, you may need to provide enough information for us to identify the relevant data, where possible.
To exercise your rights, contact us at:
vova@zlodey.studio
20. Links to third-party websites or services
The Game may contain links to third-party websites, advertisements, stores or services. We are not responsible for the content, privacy policies or practices of third-party websites or services.
We recommend that you review the privacy policy of any third-party service before providing information to it.
21. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in the Game, legal requirements, platform requirements or our data practices.
When we update this Privacy Policy, we will change the “Last updated” date at the top of this page.
22. Contact us
If you have any questions, requests or complaints about this Privacy Policy or how we handle data, please contact us at:
Zlodey Studios LTD
Company number: 14548269
Registered office:
Flat 606 Wheeler House
2 Caxton Road
LONDON - N22 6FG
United Kingdom (GB)
Email: vova@zlodey.studio
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